Blade Runner and Business Sequels

Earlier in the week, I was shocked to hear that Ridley Scott plans on doing another Blade Runner film.  For those of you who haven’t seen Blade Runner, go watch it.  For those of you who have seen it, you understand what I’m thinking.  While it is a great idea to launch a new story based on Blade Runner, this has the potential to disappoint fans as well.  I started thinking about other sequels that may have made box office money, but in the long run ruined the franchise.

  • Indiana Jones and the Crystal Skull
  • The Star Wars Prequels
  • The Godfather III

According to research that Den of the Geek did earlier this year, there are 95 movie sequels currently being written, filmed or discussed.  95!  Some of these movies shouldn’t ever been produced, let alone get the green light for a sequel.

The idea of producing a successful sequel has also been a decision making factor in business.  Think about it…

  • Anytime someone starts a new job at your company, they immediately want to replicate successful plans and strategies that were in place with their previous employer.
  • A business strikes gold with one type of product, then decides to tweak it slightly so that they can target another market.
  • A business is successful with a new product or service and immediately their competitors are looking for ways to copy it and brand it as their own.

This type of strategic planning can create short term success, but to create long term success, a company must always be evolving, looking forward and acting upon other ideas.  Stay within a target market and stay within your depth of knowledge/expertise, but find other needs.

Apple is a great example of successful sequels.  The company created the iPod, then it’s sequel the iPhone, and now finishing off the trilogy is the iPad.  Apple wasn’t content with just producing more and more iPods, Apple used the technology and insight to produce other services based off the success of the first edition.

Who knows, maybe the new Blade Runner will be more like The Empire Strikes Back instead of The Phantom Menace.

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About Jeremy M. Price
For twelve years, I had the pleasure of working in community banking. Starting in customer service, I worked my way up to a senior level marketing and human resources director. It was great leading teams that improved strategic initiatives including, but not limited to brand awareness, digital communication, employee development and product development. This experience has now led to an exciting role with CRS Data. As the Product Marketing Analyst, I am currently reviewing the company's banker suite product. This product is able to help community banks reach their fullest potential in real estate lending. I am extremely fortunate to share time with my son while enjoying life in East Tennessee. The two of us enjoy the views of the Smokey Mountains, eating good food and having fun. During my free time, I enjoy running races, traveling and listening to great live music.

2 Responses to Blade Runner and Business Sequels

  1. Blade Runner is one of my favorite movies. Great post!

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