Be Consistent

I’ll admit it, I was in the high school marching band.  I’m not ashamed of it, and though it wasn’t as glamorous as being on the football or basketball team, it was just as fun and rewarding.

Our band director, Mr. Frank Sheddan, always stressed the importance of being consistent.  During practice, he would stop the band and ask us to do a section over again while reminding us to be consistent.

Little did I realize how that would make an impact in my career.

In marketing, there are several factors that depend on consistency.

  • Sales: The most successful people in sales will tell you they were able to achieve so much due to a strong level of consistency.  They find a formula for converting sales calls into closed deals and repeat that formula for constant success.  It’s the sales people who do not have a successful consistent system in place that give sales a bad wrap.
  • Customer Service: Finding what works in customer service is essential.  Simple consistent points like, calling a customer by their name and asking if there is anything else you can help them with, may not sound like much; however how many organizations do that?  Now think about how many people in those organizations do it consistently.  You may be surprised, but many people choose to do business with my organization mainly because our staff does those two things.
  • Branding: I’m sure everyone knows that if you are using a different logo each time you produce a different advertisement, you are just spinning in circles; but it goes deeper than that.  Does the logo outside your building match the logo in your advertisements?  Does it match you brochures?  Or your website.

This list could go on and on, but I’m sure you get the picture.  Think about any area of your life, either business or personal, how does being consistent improve that area?

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About Jeremy M. Price
For twelve years, I had the pleasure of working in community banking. Starting in customer service, I worked my way up to a senior level marketing and human resources director. It was great leading teams that improved strategic initiatives including, but not limited to brand awareness, digital communication, employee development and product development. This experience has now led to an exciting role with CRS Data. As the Product Marketing Analyst, I am currently reviewing the company's banker suite product. This product is able to help community banks reach their fullest potential in real estate lending. I am extremely fortunate to share time with my son while enjoying life in East Tennessee. The two of us enjoy the views of the Smokey Mountains, eating good food and having fun. During my free time, I enjoy running races, traveling and listening to great live music.

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