Good Mood Food

When my wife and I moved to Knoxville nearly four (4) years ago, I fell back in love with Arby’s. I know this sounds cheesy, and typically I don’t stand up for fast food chains, but come on, it’s Arby’s!

Growing up we didn’t have much money, and going out to eat at Arby’s was a nice treat. There was an Arby’s right by the mall we would visit and, as an eight year old, I thought it was awesome.

As I got older, my fondness for Arby’s faded away. But then Jenn and I moved to Knoxville.

During our first year in Knoxville, we lived downtown and Arby’s was walking distance from our apartment. In fact, it was right in between where we lived and where I worked. Slowly my love for Arby’s returned.

Though Jenn and I no longer live downtown, and I no longer work at the same place, I still visit Arby’s. Luckily, there is an Arby’s right down the street from my office and every once in a while, I will treat myself to lunch there.

After experiencing a bad dinner experience at a, high-end restaurant, I figured a lunch at Arby’s would hit the spot. While eating there today, I thought of the two reasons why Arby’s stands out over the other traditional fast food stops.

  • Different Menu: For starters, there are no hamburgers; instead they offer roast beef. The roast beef is sliced and cooked on site, which is nice change to frozen patties being reheated. They have seasonal sandwiches, like the Pecan Chicken Salad, that you would never see at a fast food burger joint. Plus, who can resist their horsey sauce?
  • Customer Service: The Arby’s I now visit (6903 Kingston Pike) is always clean and everybody always says hello. The cashier makes sure to call everyone by name, every time. Even the guys who clean the lobby have a smile on their face. Everyone truly wants to be there and they truly care about the customers who come in the building.

A restaurant can spend an astronomical amount of money on marketing to get people into your restaurant. A business can hire actors and famous musicians to be in their television advertisements. These tactics can get new people in the door, but ultimately it’s the food and service people receive inside the building that keeps them coming back and builds brand loyalty.

Hey, if it’s good enough for Puddy…

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About Jeremy M. Price
For twelve years, I had the pleasure of working in community banking. Starting in customer service, I worked my way up to a senior level marketing and human resources director. It was great leading teams that improved strategic initiatives including, but not limited to brand awareness, digital communication, employee development and product development. This experience has now led to an exciting role with CRS Data. As the Product Marketing Analyst, I am currently reviewing the company's banker suite product. This product is able to help community banks reach their fullest potential in real estate lending. I am extremely fortunate to share time with my son while enjoying life in East Tennessee. The two of us enjoy the views of the Smokey Mountains, eating good food and having fun. During my free time, I enjoy running races, traveling and listening to great live music.

One Response to Good Mood Food

  1. Pingback: TV Ad Rules Broken « JuMPing around

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