Famous Shades

With Google’s news about their new glasses, I thought this would be a good time to share some classic futuristic eye glasses.  Enjoy!

Marketing Campaigns: Follow the Yellow Brick Road

A few weeks ago I met with a business acquaintance for a cup of coffee.  While talking, we stared brainstorming and drafting a marketing campaign.   Our overall focus was around three components: vision, passion and execution.  When thinking about each stage, I couldn’t help but be reminded of The Wizard of Oz.  Growing up, my elementary school made us watch this every year, so the characters are deeply embedded in my mind.  In fact, it’s one of only a handful of musicals I enjoy watching.  With that in mind, here are three fun comparisons.

Vision: The ScareScarecrowcrow
Vision requires a sense of understanding.  What do you want to accomplish?  How do you want it accomplished?  In other words, use your brain.  Throughout the movie, the Scarecrow’s key objective was to get a brain.  That was his goal, he had a vision of how different his life would be with a brain.  Little did the Scarecrow realize that he came up with several great ideas throughout the entire journey.

Tin ManPassion: The Tin Man
The best planning in the world means nothing without “heart.”  Passion is what truly keeps any marketing campaign alive and pumping.  Without passion, the most creative campaign will fall flat and be a major disaster.  The Tin Man may not have had a physical heart, but he had the mentality of a compassionate person.  His dedication and passion to the team and the goals of reaching the Emerald City is truly unique.

Execution: The Lion
Moving a campaign from paper to live action isn’t easy.  Face it, not everyone will like the plan and not everyone will like the campaign.  There will be questions from people and possibly doubts from co-workers.  Executing a well thought out marketing campaign requires a strong level of self-confidence and courage.  If someone who presents a marketing campaign shows no self-confidence or courage, how can they convince others that the campaign will work?  When we first meet The Lion, he was a coward.  He had no self-confidence and is a broken animal.  His self-confidence grows throughout the story and he becomes an individual with great courage.

Following these three steps may not immediately make someone a marketing wizard, but it is a start down a successful road.

Blade Runner and Business Sequels

Earlier in the week, I was shocked to hear that Ridley Scott plans on doing another Blade Runner film.  For those of you who haven’t seen Blade Runner, go watch it.  For those of you who have seen it, you understand what I’m thinking.  While it is a great idea to launch a new story based on Blade Runner, this has the potential to disappoint fans as well.  I started thinking about other sequels that may have made box office money, but in the long run ruined the franchise.

  • Indiana Jones and the Crystal Skull
  • The Star Wars Prequels
  • The Godfather III

According to research that Den of the Geek did earlier this year, there are 95 movie sequels currently being written, filmed or discussed.  95!  Some of these movies shouldn’t ever been produced, let alone get the green light for a sequel.

The idea of producing a successful sequel has also been a decision making factor in business.  Think about it…

  • Anytime someone starts a new job at your company, they immediately want to replicate successful plans and strategies that were in place with their previous employer.
  • A business strikes gold with one type of product, then decides to tweak it slightly so that they can target another market.
  • A business is successful with a new product or service and immediately their competitors are looking for ways to copy it and brand it as their own.

This type of strategic planning can create short term success, but to create long term success, a company must always be evolving, looking forward and acting upon other ideas.  Stay within a target market and stay within your depth of knowledge/expertise, but find other needs.

Apple is a great example of successful sequels.  The company created the iPod, then it’s sequel the iPhone, and now finishing off the trilogy is the iPad.  Apple wasn’t content with just producing more and more iPods, Apple used the technology and insight to produce other services based off the success of the first edition.

Who knows, maybe the new Blade Runner will be more like The Empire Strikes Back instead of The Phantom Menace.

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